Helvetica The Perfume

Helvetica The Perfume by Guts and Glory | moddea

Oakland-based branding agency Guts and Glory has launched the ultimate modernist, Helvetica-inspired “perfume” — the scent of nothing. The art object (2 oz bottle of distilled water) is printed with 24-karat gold lettering.

Helvetica The Perfume, $32.00

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